MOOMIN

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Overview

Moomin is a series of characters and stories created by Finnish writer and illustrator Tove Jansson. It first appeared in the 1945 novel *The Little Troll and the Great Flood*, and later expanded into novels, picture books, and comics. The stories depict the adventures of the Moomintroll, his family, and their friends, who live in Moominvalley, and explore themes such as friendship, love, adventure, and tolerance. Today, in addition to the original publications, it is a character IP spanning a range of fields, including animation, licensed products, and theme parks.

Concept

The Moomins value friendship, love and tolerance.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2017
2017 Sub-brand
MOOMIN BABY
Lifestyle products

A baby-goods line supporting the everyday lives of infants and their families

MOOMIN BABY is a baby-focused line that brings the characters and story world of Moomin to

MOOMIN BABY is a baby-focused line that brings the characters and story world of Moomin to products for the everyday lives of babies and their families. While Moomin’s broader product range serves a wide age group, this line focuses on items related to infant care, childcare, and birth gifts, including baby clothes, swaddles, bibs, tableware, fabric toys, blankets, mats, and gift sets. It distinguishes its audience and use occasions from general character merchandise, serving as a practical entry point for babies and the families who watch them grow.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about MOOMIN

Country of origin, founding year, categories and parent brands.

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Features and values

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