MOOMIN BABY is a brand of products for babies featuring stories and characters from Moomin. The official Moomin website announced it as a new brand in 2017, and its rollout in Japan began with products such as those from Tamahiyo SHOP. It offers a wide range of everyday items and gifts for babies and families, including babywear, swaddles, bibs, tableware, toys, blankets, and mats. Products are developed through collaborations with multiple manufacturers, and the official introduction presents the concept, “A round time in Moominvalley, wrapped in the love of moms and everyone.” New products and categories continue to be announced on the official website.
Concept
A round time in Moominvalley, wrapped in the love of moms and everyone.