Tagline
MUSIC SAVED MY LIFE
MSML is a Japanese menswear brand launched in 2017. Current musicians active in the loud rock scene—KOJI, T$UYO$HI, and KATSUMA—develop its creative work through a “troika” structure, bringing together artists who have influenced them, their own sound, the functionality required on the stages where they perform, and the primitive sensibility of rock music. The brand presents collections of items featuring hard-edged American casual and streetwear styles, as well as mode-inspired silhouettes seen in Tokyo from the late 1980s to the early 1990s. The brand name is derived from the initials of the slogan “MUSIC SAVED MY LIFE.”
Concept
An original brand whose creative work is developed through a “troika” structure distinct from that of conventional brands, bringing together current musicians active in the loud rock scene.