MUS

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Country: Japan
Founded: 2025 2020s
Category: Clothing Bags Lifestyle products
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

MUS is a Japanese IP and fashion brand launched in August 2025 by Baroque Japan Limited. Its name comes from “Miracle Unique Smile,” meaning “the one and only miraculous smile.” The brand develops apparel as well as bags, accessories, plush toys, and other products using original artwork that specifies details down to characters’ expressions, gazes, poses, clothing, and accessories. It aims to spread a chain of smiles in everyday life and has set “Legacy of the Future” as its brand concept. Its first line is “Disney SERIES CREATED by MUS.”

Concept

Legacy of the Future

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2025

Year Brand Category Description

2025

Disney SERIES CREATED by MUS

Sub-brand

Clothing

A core series specializing in Disney IP

An IP-focused series centered on Disney characters and works, launched in August 2025 alon

An IP-focused series centered on Disney characters and works, launched in August 2025 alongside the full-scale start of MUS. It brings MUS’s guiding ideas of “Miracle Unique Smile” and “Legacy of the Future” into clothing through original artwork created specifically for the series, retro art selected from valuable archives, and techniques such as embroidery, rhinestones, and garment treatments. Its broad range includes apparel, bags, accessories, miscellaneous goods, and plush toys, as well as special projects based on individual works and collaborations with other brands. Within MUS, it is positioned as a core series offering products that can be enjoyed across generations, with the storytelling and character expression of Disney as an entry point.

2025 Sub-brand

Disney SERIES CREATED by MUS

Clothing

A core series specializing in Disney IP

An IP-focused series centered on Disney characters and works, launched in August 2025 alon