Tagline
Choosing clothes means valuing how you feel. Not for anyone else, but for the “me right now.”
Muscat is a Japanese women’s casualwear brand launched by Haruyama Shoji in 2025. Unbound by the distinction between work and off-duty wear, it offers daily clothing for a wide range of occasions, including jackets, shirts, cut-and-sew tops, T-shirts, knitwear, dresses, denim, slacks, and skirts. Its brand concept is “Because this is how I want to feel today.” The brand encourages people to value their mood through their clothing choices. At its 2025 launch, it began selling through the P.S.FA shop on ZOZOTOWN.
Concept
Because this is how I want to feel today.