My Sugar Babe is a Japanese streetwear brand operated by yutori Inc. Launched in December 2020 with a focus on West Coast surf fashion, it now offers internationally inspired streetwear that can be worn from the beach to the city. Centered around the MSB logo, its range includes gender-neutral items such as hoodies and T-shirts.
Concept
The brand is based on West Coast surf fashion and offers internationally inspired streetwear that can be worn from the beach to the city.