MY DEEP BLUE MEMORIES is a casual fashion brand based in Seoul, South Korea. Its offerings focus on clothing such as T-shirts, sweatshirts, and outerwear, and also include caps, beanies, bags, and accessories. The brand says its name carries a sense of longing for time gone by, and that it expresses, records, and shares the various emotions encountered in everyday life through its products. It identifies finding something special amid the repetition of daily life as its direction.
Concept
We express and record various emotions we encounter in our daily lives through our products.