Mystrada is a Japanese women's fashion brand launched by Arpege Co., Ltd. in spring 2015. Its name is a coined word combining the English “My” and the Italian “strada” (“road”), expressing the idea of women who have found their own identity following the path they envision. The brand began by proposing adult casualwear centered on basics and develops everyday wear that balances basics with modern fashion. Its official positioning is a wardrobe for women with a delicate, flexible core.
Concept
Mystrada is for women who have found their own identity and continue along the path they envision. It proposes a wardrobe for women with a delicate, flexible core.