Tagline
Painting the inspiration found in nature with the beautiful colors of watercolor.
NAOMI ITO is a Japanese baby brand developed by Ficelle, a company that plans and sells baby products, under a brand agreement signed in 2006 with the office of watercolor artist and textile designer Naomi Ito. Incorporating Naomi Ito’s watercolor paintings, the brand creates clothing, bedding, and childcare products for babies and mothers using natural materials, primarily gauze.