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NARRATIVE PLATOON

NARRATIVE PLATOON

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Country: Japan
Founded: 2011 2010s
Category: Accessories
Related brands: Accessories brands founded in the 2010s Accessories brands from Japan

Overview

NARRATIVE PLATOON is a Japanese accessories brand founded in 2011. It offers unisex rings, necklaces, bracelets, ear cuffs, and other items. Its worldview centers on the opposing elements of “narrative” and “platoon” moving toward a single destination. The NARRATIVE LINE focuses on storytelling, while the PLATOON LINE explores a mechanical, impersonal collective. The brand incorporates uniqueness and humor, and is characterized by the duality of narrative and impersonal qualities.

Concept

“Narrative” and “platoon”—distant, opposing elements moving toward a single destination

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: -

Year Brand Category Description

NARRATIVE LINE

Sub-brand

Accessories

A concept line that brings narrative qualities to the forefront

One of the two lines officially developed by NARRATIVE PLATOON, this line centers on the i

One of the two lines officially developed by NARRATIVE PLATOON, this line centers on the idea of “feeling a story.” Through the concept that each item tells a story or becomes one of its characters, it takes on the “story” aspect of the parent brand’s concept. It has a different role from PLATOON LINE, which is themed around a mechanical, inorganic collective, and is positioned as the line that brings narrative qualities to the forefront within the brand. It is not an independent brand, but one of the lines that make up NARRATIVE PLATOON’s accessory offerings.

PLATOON LINE

Sub-brand

Accessories

A line responsible for mechanical, impersonal expression

This is one of the two lines officially developed by NARRATIVE PLATOON, centered on the th

This is one of the two lines officially developed by NARRATIVE PLATOON, centered on the theme of a “mechanical small platoon.” It is based on the idea of constructing a world as an impersonal, composed collective, and represents the “small platoon” aspect of the parent brand’s concept. Its concept differs from that of NARRATIVE LINE, which centers on stories and treats items as narrators or characters in those stories. Within the brand, it is positioned as the line responsible for mechanical, impersonal expression.

- Sub-brand

NARRATIVE LINE

Accessories

A concept line that brings narrative qualities to the forefront

One of the two lines officially developed by NARRATIVE PLATOON, this line centers on the i