Tagline
BE YOURSELF!
NATAL DESIGN is a Japanese brand founded in Tokyo in 1999 by designer Koji Tsukada. It offers a wide range of products, centered on apparel, including outdoor gear for activities such as camping and fishing, as well as bags and household goods. The brand interprets past traditions, current trends, art, and culture from its own perspective, adding humor and an edge to its designs. It aims to create products that make the people who wear or use them feel “HAPPY” and “FUN,” with Tsukada responsible for overall design.
Concept
The brand interprets past traditions, current trends, and various forms of art and culture from its own perspective, with a focus on creating items infused with humor and an edge. It aims to create products that make the people who wear or use them feel “HAPPY” and “FUN.”