NATURAL BEAUTY

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Overview

NATURAL BEAUTY is a Japanese womenswear brand launched by Sanei International in 1991. Its founding designer was Miyuki Sawada. With department stores as its main sales channels, the brand offered natural, beautiful real clothes. Its brand concept was “For women who value the softness of naturalness, the refinement of beauty, and an emotional sensibility.” In its final years, it also introduced Ele NATURAL BEAUTY, a new line for adults, but the NATURAL BEAUTY brand business ended in 2020.

Concept

For women who value the softness of naturalness, the refinement of beauty, and an emotional sensibility

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