Tagline
NATURAL LAUNDRY is daily wear that values “natural texture”.
NATURAL LAUNDRY is a women's daily wear brand based in Japan. Centered on natural textures, it pursues a gentle feel that makes use of the texture of freshly washed clothing. Its designs incorporate details from functional workwear while using simple, unadorned designs to bring out the individuality of the wearer. The brand name also expresses the wish for people to spend a long time with the clothes through easy, manageable care. The founding year and founder cannot be confirmed from official information.
Concept
NATURAL LAUNDRY envisions women who are lively and at ease with themselves. Its designs incorporate details from functional workwear and are simple and unadorned. Clothes that can be worn without pretense at any time bring out the individuality of the wearer. The brand name embodies the wish for people to spend a long time with the clothes they value, through easy, manageable care.