NAVE

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Overview

Tagline

Fashion has always been something that excites people and makes them happy, in every era.
NAVE is a Japanese fashion brand launched by Onward Kashiyama in 2006. It positions itself as a planning and development platform that continually creates new value by combining contemporary fashion and culture. In addition to apparel, it offers lifestyle goods, beauty and wellness products, food, and more. In spring 2023, the brand debuted as a D2C platform-based venture, proposing content based on Necessity (high necessity), Ambiguity (valuing ambiguity), Volatility (things that are constantly changing), and Effector (an entity that creates effects). Its original lines are “Nave” and “ReNAVE,” while collaborations are labeled “×NAVE.”

Concept

Necessity: high necessity,
Ambiguity: valuing ambiguity
Volatility: things that are constantly changing
Effector: an entity that creates effects

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2023
2023 Sub-brand
ReNAVE
Clothing

The central line focused on basics and functionality

One of NAVE’s three original lines, it adds functionality to comfortable basic items suite

One of NAVE’s three original lines, it adds functionality to comfortable basic items suited to the spirit of the times and the mood, and proposes styling without restrictions of size, gender, or age through an extensive size range. Directed by stylist Kumi Saito, the line clearly focuses on basics, while Nave takes responsibility for a sense of trend.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about NAVE

Country of origin, founding year, categories and parent brands.

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