NEPLA. is a Japanese fashion brand launched in the Spring/Summer 2020 season and designed by Mitsuhiro Mori. It offers menswear and womenswear. The brand name is a coined word combining “NEO” and “PLANTE.” Its official keyword is “BOTANICAL PRODUCT.” Using natural materials as its base, the brand combines plant-based natural dyes such as polygonum indigo, beans, and charcoal with conventional dyes, and proposes products that revive traditional dyeing techniques through modern technology. It emphasizes careful craftsmanship and offers everyday wear incorporating classic details and design stitching.
Concept
With “BOTANICAL PRODUCT” as its keyword, the brand proposes carefully crafted, high-quality everyday wear based on natural materials and reviving traditional dyeing techniques through modern technology.