Tagline
A first step from child to adult
nexchic is a children’s apparel brand launched in mid-January 2025 by Kobe-based Bebe Co., Ltd. as a second line to the popular brand SLAP SLIP. Focusing mainly on sizes 110–150 cm, it offers a total fashion approach centered on real clothes, with a contemporary chic style that incorporates a sense of trend and refinement for the next stage of growing from child to adult. Its catchphrase is “A first step from child to adult.”
Concept
A contemporary chic style incorporating a sense of trend and refinement for the next stage of growing from child to adult. A total fashion approach centered on real clothes that value the present.