NICE CLAUP

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Overview

NICE CLAUP is a Japanese fashion brand established in Tokyo in 1982 to manufacture and wholesale women’s clothing. In 2004, it changed its brand name to “one after another NICE CLAUP,” and it currently offers clothing and fashion accessories for women. Its concept is “From the sweet and lovely world of ‘Girl’ to the graceful and somewhat mysterious world of ‘Lady.’” The brand continues to sell its products through channels including its official online store.

Concept

From the sweet and lovely world of “Girl” to the graceful and somewhat mysterious world of “Lady”

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
2018-2022
2018 Sub-brand
Seemi.by NICE CLAUP
Clothing

A fashion line focused on sweetness for adults

A fashion line offered by NICE CLAUP, with the concept of “grown-up sweetness for independ

A fashion line offered by NICE CLAUP, with the concept of “grown-up sweetness for independent women.” While one after another NICE CLAUP presents girly styles, Seemi.by NICE CLAUP focuses on sweetness for adults, offering ideas for everyday outfits through dresses, tops, skirts, bags, and other items. Its official online store offers products and collections as a standalone brand. Its role differs from that of LouLoumei, which focuses on bags and cases for fan activities, in that it proposes fashion styling itself.

2022 Sub-brand
LouLoumei
Bags

A line of cute, grown-up items that support fan activities

A brand developed by NICE CLAUP, centered on items for fan activities. Its products are pr

A brand developed by NICE CLAUP, centered on items for fan activities. Its products are presented through the online store and communications of one after another NICE CLAUP. Its main offerings are bags and cases designed to make items such as uchiwa fans, penlights, and acrylic stands easy to store and carry, alongside clothing for fan activities. It also offers functional items, such as bags that attach to carry-on suitcases, suited to traveling to events, as well as products for everyday use and travel. While Seemi.by NICE CLAUP is a line that proposes everyday clothing, LouLoumei is positioned as specializing in items that support fan activities.

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Country of origin, founding year, categories and parent brands.

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