Tagline
Just the way you are
NICENICE MOMENT is a Japanese womenswear brand that debuted in April 2021. It is developed by MIC Co., Ltd., an innerwear ODM company led by President and CEO Atsushi Kanzaki. Centered on innerwear, it offers items such as cup-in knitwear across three categories: Knits, Bra, and Knitbra, aiming to free women from the constraints of underwear. Its concept is “Just the way you are” (being able to be your natural self).
Concept
Just the way you are (being able to be your natural self)