Tagline
A home that fits me
niko and ... EDIT HOUSE is a Japanese housing line launched by Adastria and Lib Service in 2023 (May 17, 2023). Produced by the style editorial brand niko and ..., it offers newly built detached homes under an IP licensing model to franchisees nationwide. Its concept is “What matters most is the individuality of the people who live there.” Rather than conforming to conventional home-building models, it creates living spaces that reflect residents’ feelings and lifestyles. Its proposals are based on six perspectives: CONNECTION, BEAUTILITY, FASHION, HOBBY, GREEN, and FLEXIBLE.
Concept
What matters most is the individuality of the people who live there. Without conforming to conventional home-building models, niko and ... draws on the editorial expertise it has cultivated as a style editorial brand to create living spaces that reflect residents’ feelings and lifestyles—flexibly, ambitiously, and with a touch of uniqueness. It aims to create homes that broaden the possibilities of everyday life.