niko and ...

A food-focused line that began in 2013 as niko and ...’s café business, it serves to extend the brand’s editorial perspective into food. It translates the ideas behind a style editorial brand into menu items such as coffee, smoothies, and Niko-pan, creating a point of connection where shopping and eating can be enjoyed together. Whereas KITCHEN centers on meals, this line is positioned as an entry point that broadens everyday experiences.

An apparel and goods line developed as an original label of niko and ..., it combines refined design suited to urban living with functionality under the concept “URBAN FIT SMARTWARE.” It uses the number that inspired the brand name as an icon and, within the core lifestyle offering, is a clothing line that places greater emphasis on functionality and practicality.

The furniture-focused line of niko and ... extends into living spaces the brand’s idea, developed through clothing, of “enjoying coordination.” Centered on designs with room for personal interpretation, whose impression changes according to how people use and arrange them, it also develops furniture coordination for homes in general and spatial design for offices and shared spaces. Alongside COFFEE and EDIT HOUSE, it supports the curation of everyday life as a whole, complementing the parent brand’s apparel and miscellaneous goods.

Within niko and ...'s food offering, this restaurant line is responsible for meal offerings, in contrast to COFFEE. It presents an “OLD and NEW STYLE” that combines elements of fashion with the Western culture that remains in Yokohama and Japanese yōshoku culture, and offers a broad range of items, from sweets and drinks, centered on Western-style cuisine. While COFFEE focuses on drinks, this line is positioned to deepen the dining experience.

A line that extends niko and ...’s editorial sensibility into housing, it began selling newly built detached-home products as an IP licensing business in 2023. Centered on creating living spaces that reflect residents’ individuality and lifestyles, it is developed with franchise partners while making use of intellectual property such as trademarks and designs. It gives concrete form to the parent brand’s lifestyle proposals through housing and serves as a core part of its housing domain alongside furniture and COFFEE.

As an original line of niko and ..., it proposes everyday wear that incorporates traditional menswear details while appearing elegant when worn by women. With the designers of JOHN MASON SMITH / JANE SMITH on board, it creates clothing that combines vintage, military, and workwear elements with contemporary silhouettes. Among the brand’s various apparel lines, it focuses on proposals that explore materials and construction in greater depth.