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NUMERALS

NUMERALS

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Country: Japan
Founded: 2015 2010s
Category: Clothing Bags Footwear Lifestyle products Wallets
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

A brand for enjoying urban life smartly—that is NUMERALS.

NUMERALS is a line of functional apparel and goods for urban living, launched in November 2015 as an original label of niko and ... by Japan’s Adastria. It is developed around an urban line of daily wear and a sports line for running and fitness. The brand concept is “URBAN FIT SMARTWARE,” and its functions are represented by numbers, the origin of the brand name, as icons. “NUMERALS is a brand for enjoying urban life smartly.” Art direction and design are by MY HEAD.

Concept

URBAN FIT SMARTWARE

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2007

Year Brand Category Description

2007

niko and ...

Parent brand

Clothing

A functional apparel line for urban living

An apparel and goods line developed as an original label of niko and ..., it combines refi

An apparel and goods line developed as an original label of niko and ..., it combines refined design suited to urban living with functionality under the concept “URBAN FIT SMARTWARE.” It uses the number that inspired the brand name as an icon and, within the core lifestyle offering, is a clothing line that places greater emphasis on functionality and practicality.

2007 Parent brand

niko and ...

Clothing

A functional apparel line for urban living

An apparel and goods line developed as an original label of niko and ..., it combines refi