Tagline
You act like whatever "NO NEED" make you feel good.
NO NEED is a Japanese fashion brand launched by Cox Co., Ltd. in 2019. In May of that year, it started on ZOZOTOWN as an online-exclusive men's brand. It was launched by three Cox employees and initially targeted men of the digital-native generation, primarily those aged 18–25. The brand offers cut-and-sew items, shirts, pants, and fashion accessories, proposing fashion with individuality and an edge through style mixes aligned with trends of the time.
Concept
Fulfilling the desires of young people who seem to want nothing, and expressing themselves.