NOCHINO OPTICAL is a Japanese eyewear brand launched by Naotaka Konno in 2021. Craftspeople in Sabae, Fukui Prefecture, make frames through more than 200 processes, including cutting, machining, and polishing. Centered on unisex basic eyeglasses and sunglasses, the brand develops universal designs and hand-crafted products. Its philosophy is “the beauty of lack, the beauty of incompletion, and the beauty of empty space.” It holds that eyeglasses are unfinished when they leave the hands of the craftsperson and are completed by being tailored to each individual owner. Photochromic lenses are also one of the brand’s defining product elements.
Concept
The beauty of lack, the beauty of incompletion, and the beauty of empty space.