Tagline
Clothes that make you feel a little happy when you look in the mirror.
NOMAE is a Japanese women's fashion brand launched in 2021 by Young Fashion Research Institute Co., Ltd. It offers tops, skirts, pants, dresses, and other items. Its official tagline is “Clothes that make you feel a little happy when you look in the mirror.” The brand proposes pieces that help wearers feel a little more confident each time they wear them. The company's brand list presents NOMAE alongside one way and TORTE as an original brand; it cannot be confirmed as a spin-off line of one way.
Concept
The brand focuses on silhouettes and details, proposing pieces that feel cute and help wearers feel a little more confident each time they wear them.