Tagline
YOUTH AGAINST ESTABLISHMENT
Noon Goons is a Los Angeles-based menswear brand launched by Kurt Narmore in 2016. Its aesthetic is rooted in its upbringing in Southern California’s surf/skate community. The brand designs and manufactures its collections in the Fashion District in central Los Angeles and distributes seasonal collections through select shops around the world. It adds simple twists, such as simple flips, to traditional everyday wear, aiming for an easy-to-wear yet on-the-cusp offering. With “YOUTH AGAINST ESTABLISHMENT” as its inspiration, the brand expresses an attitude that questions established authority. Paris-based trend specialist Sam Jarou is part of the NG team, and the brand has also collaborated with artists such as The Weirdos and Chet Baker.
Concept
unparalleled viewpoint on Southern Californian subculture