NOTKNOWING is a fashion brand based in Seoul, South Korea. Founded in 2018 by designer Kim Si-eun, it initially focused on men's casualwear. Since its 2022 relaunch, it has centered on womenswear, creating tops, bottoms, outerwear, bags, and other items. The brand aims to find value in things that are not ordinary and deliver them to customers, and presents collections for women who lead the times and enjoy lives of their own. It also participates in Seoul Fashion Week.
Concept
NOTKNOWING strives to discover the value of ‘NOTKNOWING’ things and deliver them to customers. Create our archive for women who ‘LEADING THE TIMES’ and ‘LOVE OWN LIVES.’