NACHE

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Overview

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Contained a Momentary Silhouette
NACHE is a fashion brand based in Seoul, South Korea. Founded in 2018 by designer Lee Dajin, its founder oversees creative direction. The brand aims for a position between avant-garde and everyday wear, and offers clothing and accessories centered on unisex ready-to-wear. A phrase repeatedly used by the brand is “Contained a Momentary Silhouette.” Its official website features NACHE and RAW collections, as well as projects such as COUTURE.

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2024
2024 Sub-brand
NULL
Clothing

A basic line focused on essential items

NULL is described in fashion media as a line within NACHE’s lineup focused on basic items.

NULL is described in fashion media as a line within NACHE’s lineup focused on basic items. It consists mainly of items that are more basic than those in the core NACHE line and is positioned to broaden everyday options. NULL is also listed on the official website as a past collection.

- Sub-brand
COUTURE
Clothing

A couture line offering garments for photography.

COUTURE is a collection line for rental, developed from garments NACHE needed for projects

COUTURE is a collection line for rental, developed from garments NACHE needed for projects such as photo shoots. Unlike NACHE’s main line, which focuses on everyday wear, and NULL, which is basic, it is characterized by garments intended for photography. The official website lists it under PROJECT, and media coverage has also described it as NACHE’s couture line.

- Sub-brand
RAW
Clothing

A line focused on everyday wear

RAW is a line continuously presented as an independent collection on NACHE’s official webs

RAW is a line continuously presented as an independent collection on NACHE’s official website. While NACHE’s main collections center on avant-garde design, RAW presents garments intended for repeated everyday wear under the phrase “Routine Wear.” It is positioned as a line that serves as everyday clothing while retaining the brand’s design character.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about NACHE

Country of origin, founding year, categories and parent brands.

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Wearers and lines

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