Tagline
A NEW STANDARD FOR EVERYDAY
RAW is a ready-to-wear line by the Korean fashion brand NACHE. Under the phrase “Routine Wear,” it proposes clothes designed to be worn repeatedly in everyday life. In its official statement, the brand presents reducing unnecessary choices to create room for focus and consistency as its guiding idea, and offers everyday clothing that allows ease of movement and diverse ways of wearing. NACHE’s official website introduces it as one of NACHE’s collections.
Concept
By reducing unnecessary choices, We make space for focus and consistency. RAW was created around this essential way of living.