Tagline
The theme: “Enjoy being a girl”! Things and experiences that delight the heart!
A casual brand for women. It proposes clothing and accessories in everyday-friendly styles, with designs that evoke nature and culture.
Concept
notch. aims to bring comfort and excitement to women who value their intuition and sense of wonder and never lose their playful spirit. With “Enjoy being a girl” as its theme, it gives form to and proposes things and experiences that tug at the heartstrings.