N.O.W.®

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Overview

Tagline

Perfect trousers made for #impossiblemovements
N.O.W.® is a pants line introduced in 2019 by Freddy, an activewear brand from Italy. It features a five-pocket denim-inspired design and two-way stretch jersey fabric, with a range centered on casual pants. Some models for yoga also have a fold-over waistband.

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1 brands
Founded
1976
1976 Parent brand
Freddy
Clothing

A line focused on casual pants for everyday wear

A line of pants developed by Freddy for everyday wear. According to its official descripti

A line of pants developed by Freddy for everyday wear. According to its official description, its features include a denim-like five-pocket look and a fit that allows ease of movement. Its role differs from WR.UP®, which emphasizes shaping effects, and SEAMLESS, which is designed for training; this line focuses on pants for casual outfits. It extends Freddy’s sport-derived freedom of movement into everyday wear.

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