Tagline
BE@RBRICK’s new friend
NY@BRICK is a spin-off line of cat-shaped, block-type figures introduced in Japan by MEDICOM TOY in 2016. Created as a “new friend” of BE@RBRICK, it initially came with music download cards and offered products combining figure designs, participating artists, and music. It has since released collaborative models with artists, characters, companies, maneki-neko, and Karimoku furniture, as well as limited editions for MEDICOM TOY’s directly operated stores. Centered on collectible toys, the line continues to this day.
Concept
A new kind of music product combining music download cards with figure designs, artists, and music