Tagline
Make Casual Cool
OandI is a women’s fashion brand combining casual style with a sense of trends for mature women. It offers everyday items online, ranging from basics to playful designs, and also runs pop-up shops for limited periods at department stores nationwide. Its range includes tops, bottoms, dresses, outerwear, accessories, and other goods. An abbreviation of Outfit&Ideas, the brand uses “make casual cool” as its key phrase and proposes everyday OUTFIT ideas in a variety of ways. Its products include apparel, accessories, and miscellaneous goods. The brand is operated by OneTree Co., Ltd., based in Sapporo, Hokkaido.
Concept
OandI is a women’s fashion brand combining casual style with a sense of trends for mature women. It offers everyday items ranging from basics to playful designs.