Ojo de Mex

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Overview

OJO DE MEX is an accessories and small goods brand launched in Tokyo in 2007 as a brand of GATE OF LIFE, a lifestyle goods store in Yanaka, Taito City, Tokyo. Through its interactions with producers in Mexico, the brand plans and produces items incorporating traditional local materials, techniques, and motifs, offering them as accents to outfits.

Concept

Through its interactions with producers in Mexico, the brand makes small goods and accessories incorporating traditional local materials, techniques, and motifs. It plans and proposes items that can serve as accents to a variety of outfits.

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Founded
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- Parent brand
GATE OF LIFE
Lifestyle products

A line focused on goods and small accessories of Mexican origin

An original brand produced by GATE OF LIFE, a lifestyle goods shop in Yanaka, Tokyo, it cu

An original brand produced by GATE OF LIFE, a lifestyle goods shop in Yanaka, Tokyo, it curates items of Mexican origin from the shop’s perspective. Through exchanges with producers in Mexico, it offers small goods and accessories incorporating traditional local materials, techniques, and motifs. Within GATE OF LIFE’s group of brands, it is positioned as the line focused on goods and accessories centered on Mexican culture. The official store currently carries bags, key rings, straps, pouches, handkerchiefs, and other items, with a focus on goods for carrying around. The brand name means “eye of Mexico” in Spanish.

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