OKIRAKU is a fashion brand founded in Japan in 2001 by Megumi Kameishi and Aiko Idezuka. It began as an accessories brand for Spring/Summer 2001 and has presented collections including clothing since Fall/Winter 2002-03. It also launched a menswear line in Fall/Winter 2006. Today, it focuses primarily on womenswear and offers clothing, accessories, bags, shoes, and other items. Its official concept is to propose clothes that people want to wear, using a free-spirited approach and a relaxed wardrobe as its foundation, without being bound by prescribed styles, ages, or images of women. The current designer is Megumi Kameishi.
Concept
With a relaxed wardrobe as its core concept, the brand continues to propose clothes it wants to wear at the time, using a free-spirited approach without being bound by prescribed styles, ages, or images of women.