Tagline
More than a Girl, more than a Lady: Little♥Lady.
one after another NICE CLAUP is a Japanese women's fashion brand based in Shibuya, Tokyo. NICE CLAUP Co., Ltd. was established in 1982, and the brand has been operated as NICE CLAUP since that year. In 2004, the brand name was changed to its current name. With the concept “More than a Girl, more than a Lady: Little♥Lady,” it proposes story-driven fashion for women who always want to be cute but find cuteness alone insufficient. Its stores are mainly located in urban fashion buildings and station buildings.
Concept
Always want to be cute. But cute alone is not enough. From the sweet and lovely world of “Girl” to the graceful and somewhat mysterious world of “Lady.” The brand proposes fashion with a story, like opening a door with a sense of anticipation.