Tagline
A brand that brings out the best in you as you embrace who you are today, without being bound by the times.
ONE'S TRUE is a Japanese women's fashion brand launched by Cross Plus on September 22, 2023. It is directed by photographer Hiromi Shibata, and its concept is “This moment, my style.” Its brand message is “A brand that brings out the best in you as you cherish who you are today, without being bound by the times.” The brand aims to help women in their 50s find a style that feels true to them, and offers tops, dresses, skirts, pants, outerwear, and other items. Its products are available through the official Cross Plus online store.
Concept
This moment, my style