ONIT

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Country: Japan
Founded: 2023 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

A Woman With Beauty Inside

ONIT is a Japanese womenswear brand directed by stylist Chisato Takagi and launched in 2023 by textile trading company Yagi Co., Ltd. Its concept is “Urban, refined loungewear for women who are supple yet strong at their core.” The brand offers everyday wear and loungewear. It draws on Yagi’s fabric-sourcing capabilities and produces its products primarily in Japan. It sells through its own e-commerce site, wholesale channels, and pop-ups, and also offers “plus by ONIT,” a line that brings the essence of ONIT into everyday life in a lighter way.

Concept

Urban, refined loungewear for women who are supple yet strong at their core.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

plus by ONIT

Sub-brand

Clothing

A line of light, relaxed everyday wear

A line that builds on ONIT’s silhouettes and details, translating the brand’s essence into

A line that builds on ONIT’s silhouettes and details, translating the brand’s essence into lighter, more relaxed everyday wear. In contrast to the urban, refined daily wear proposed by the parent brand, it foregrounds comfort for easy wear and ease of layering. It has also been developed through special-order projects with brands such as SLOBE IÉNA, helping make ONIT’s aesthetic easier to incorporate into everyday outfits.

- Sub-brand

plus by ONIT

Clothing

A line of light, relaxed everyday wear

A line that builds on ONIT’s silhouettes and details, translating the brand’s essence into