Tagline
Made for the shameless romantic.
Only Hearts is an American lingerie brand founded by Helena Stuart in New York City in 1978. Centered on the idea of “Inner Outerwear,” wearing lingerie visibly as outerwear, the brand offers bralettes and underwear as well as sleepwear, loungewear, and everyday clothing. Helena currently runs the brand with her daughter Kaya as a team, and production takes place in New York City. The brand states that it produces in small quantities using locally sourced materials, deadstock, organic materials, and other materials.
Concept
Creating sustainable and organic pieces that are unabashedly feminine, produced in New York City with ethical labor practices, and made to last for decades.