OUAT is a unisex fashion brand launched in 2019 in Nakameguro, Tokyo, by designer Ryosuke Tamura. Starting from the Yutenji vintage clothing shop Once Upon a Time, the brand incorporates references gathered through buying trips and travels as vintage and military-inspired elements. Its concept is “META CLOTHING,” and its collections center on sportswear, workwear, and everyday essentials. Combining the textures of imported fabrics with finishing through sewing in Japan, the brand pursues value that could make its pieces vintage several decades from now.
Concept
META CLOTHING