Tagline
50%RETRO 50%STREET
over print is a Japanese streetwear brand launched in Tokyo in 2019 by its founder and designer, Takashi Yamawaki. Its concept is “50% retro × 50% street.” Centered on printed T-shirts, its offerings include sweatshirts, hoodies, outerwear, and bags. The brand creates items featuring illustrations and graphics, and also collaborates with illustrators, artists, and anime and character properties. It operates in Japan and overseas through its official online store and limited-time pop-ups.
Concept
50% retro × 50% street