szu
/
Fashion brands
/
OVERSIZE HAPPENING

OVERSIZE HAPPENING

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: South Korea
Category: Clothing
Related brands: Clothing brands from South Korea

Overview

Tagline

Reflect trends, but preserve OVERSIZE HAPPENING’s sensibility.

OVERSIZE HAPPENING is a fashion brand that launched in Korea in 2013. Focused primarily on menswear, it reinterprets the various happenings of everyday life through its distinctive sensibility and offers apparel for both men and women. It pursues designs that are “NORMAL but SPECIAL, EASY but CONFIDENCE,” with a motto of incorporating trends while maintaining its unique sensibility and quality. In May 2018, it launched JULIY＆CALLA as a second brand for women’s clothing.

Concept

OVERSIZE HAPPENING reinterprets the various happenings of everyday life through its distinctive sensibility and pursues designs that are NORMAL yet SPECIAL, and EASY yet CONFIDENCE.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2018

Year Brand Category Description

2018

JULIY&CALLA

Sub-brand

Clothing

A derivative line responsible for the parent brand’s womenswear offering

Launched in May 2018 as a derivative brand offering womenswear, emerging from the menswear

Launched in May 2018 as a derivative brand offering womenswear, emerging from the menswear direction developed by OVERSIZE HAPPENING. While the parent brand proposes menswear-focused casual clothing that reinterprets everyday events through its distinctive sensibility, JULIY&CALLA focuses on vivid use of color and expressions of femininity that keep cuteness from appearing childish. Centered on dresses, it offers pieces that emphasize original design, tailoring, and comfort, extending the parent brand’s world into women’s everyday wear and clothing for special occasions within the group.

2018 Sub-brand

JULIY&CALLA

Clothing

A derivative line responsible for the parent brand’s womenswear offering

Launched in May 2018 as a derivative brand offering womenswear, emerging from the menswear