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JULIY&CALLA

JULIY&CALLA

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Country: South Korea
Founded: 2018 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from South Korea

Overview

Tagline

Wearable Jewelry.

JULIY&CALLA is a womenswear brand based in Seoul, South Korea. Cho Se-yoon serves as its representative and designer. The brand launched in May 2018 as a second brand of the menswear label OVERSIZE HAPPENING. It proposes a lively style that uses vivid colors and is lovely without becoming overly childish. Today, it focuses on premium womenswear with enduring value, particularly dresses, under the concept of “Wearable Jewelry.”

Concept

A premium womenswear brand that pursues beauty that remains unchanged over time

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

OVERSIZE HAPPENING

Parent brand

Clothing

A derivative line responsible for the parent brand’s womenswear offering

Launched in May 2018 as a derivative brand offering womenswear, emerging from the menswear

Launched in May 2018 as a derivative brand offering womenswear, emerging from the menswear direction developed by OVERSIZE HAPPENING. While the parent brand proposes menswear-focused casual clothing that reinterprets everyday events through its distinctive sensibility, JULIY&CALLA focuses on vivid use of color and expressions of femininity that keep cuteness from appearing childish. Centered on dresses, it offers pieces that emphasize original design, tailoring, and comfort, extending the parent brand’s world into women’s everyday wear and clothing for special occasions within the group.

- Parent brand

OVERSIZE HAPPENING

Clothing

A derivative line responsible for the parent brand’s womenswear offering

Launched in May 2018 as a derivative brand offering womenswear, emerging from the menswear