Tagline
Add a distinctive touch to the basics and unleash your individuality.
OWNth is a fashion brand launched in 2023 by Japanese apparel company antiqua Co., Ltd. It initially started as the company’s first B2B brand and currently offers women’s and men’s clothing and accessories, primarily online. The brand name is a coined word combining “own” and “worth.” Based on the idea that clothes gain value only when worn, the brand presents stories between wearers and their clothes, expressing its distinctive ideas through a foundation of basic items.
Concept
Clothes gain value only when worn. The brand presents the beginning of a story between each garment and the person who wears it.