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Pal elfy

Pal elfy

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Country: Japan
Founded: 2023 2020s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Pal elfy is a Japanese fashion brand operated by BUZZWIT Co., Ltd. Launched in 2023, it is the company’s first jirai-kei fashion brand and focuses primarily on clothing for women. With the message, “Wear what you love and be the person you love being,” Futaba Otani serves as director and oversees product planning and other areas. In 2026, it announced a new line, Cherelle by Palelfy.

Concept

A real closet for girls, imbued with the wish that they wear what they love and be the person they love being.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2026

Year Brand Category Description

2026

Cherelle by Palelfy

Sub-brand

Clothing

A spin-off line focused on an adult-girly aesthetic

BUZZWIT Co., Ltd. announced “Cherelle by Palelfy” on October 8, 2026, as a new line from P

BUZZWIT Co., Ltd. announced “Cherelle by Palelfy” on October 8, 2026, as a new line from Palelfy. It belongs to Palelfy’s girly brand family while presenting ladylike looks that retain a sense of sweetness. It carries forward the parent brand’s aesthetic while taking on a role focused on more mature styling, and the official announcement also introduces it as a distinct new line.

Rome Ritual

Sub-brand

Clothing

A line adding a new product offering under an independent name

The name was announced by Palelfy's official account as a “Pal elfy new line,” with its fi

The name was announced by Palelfy's official account as a “Pal elfy new line,” with its first collection scheduled for release on ZOZOTOWN on October 28, 2026. The first collection is presented under an independent name and as a distinct product range, and is developed as a line derived from Palelfy. Alongside Cherelle by Palelfy, it broadens the brand's offerings under a name different from lines bearing the Palelfy parent brand name. As of October 26, 2026, the announcement was made before the release.

2026 Sub-brand

Cherelle by Palelfy

Clothing

A spin-off line focused on an adult-girly aesthetic

BUZZWIT Co., Ltd. announced “Cherelle by Palelfy” on October 8, 2026, as a new line from P