PAPERSKY is a media and lifestyle brand that grew out of a travel and lifestyle magazine launched in Japan in 2002. Founded by Lucas B.B., who is from the United States, it has introduced nature, culture, and people’s ways of life around the world from its own perspective. Guided by the idea of “living as if traveling,” it has expanded beyond its magazine and Japanese-English bilingual web media to include PAPERSKY Tour de Nippon, which travels around Japan, guidebooks, and the planning of apparel and miscellaneous goods. Its original lines include PAPERSKY WEAR and PAPERSKY TOOLS.
Concept
Centered on the idea of “living as if traveling,” it fosters connections with local traditions and people through culture, nature, and the outdoors.