Parade is an underwear brand founded in New York City in 2019 by Cami Téllez and Jack DeFuria. Built around direct online sales, it offered intimate apparel focused on bralettes and underwear bottoms, later expanding into loungewear, swimwear, and activewear. Its approach included products designed with diverse body types and genders in mind, without adhering to a uniform body image, as well as community-building that emphasized self-expression. It also adopted recycled materials and introduced an underwear take-back program.
Concept
With you, we’re rewriting the American underwear story—in full-spectrum color.