Tagline
Streetwear as direction.
PAURA is an Italian streetwear brand by Danilo Paura. Founded in 2015, it expresses the designer’s own chaotic, mixed wardrobe as an “introspective path,” grounded in a rebellious spirit and a romantic soul. Its collections present a crossover between streetwear and tailoring, producing versatile items designed for long-term use in Italy against a backdrop of music and youth celebrations. The brand is based in Rimini.
Concept
Paura di Danilo Paura is the materialization of a rebel and romantic soul. Founded in 2015, the brand represents an introspective path through the unusual lens of the designer going deep into his chaotic and blended wardrobe. Crossover is a statement in collections where streetwear and tailoring speak each others in a harmonic way. Music and youth celebration serve as frameworks for long-lasting and versatile products, rigorously crafted in Italy.