PEN FIELD

The Japanese official brand website lists this name as one of the two LABELs offered under Penfield. It represents the legacy dating back to the brand’s founding and is described as a range of products with practicality and functionality suited to contemporary life. While the other LABEL, “Penfield for life in the open,” focuses on classical, trend-conscious outdoor casualwear, this one is positioned around the brand’s heritage and functionality.

The name listed on the official Japanese brand website as one of Penfield’s two labels. It offers outdoor casual wear with comfortable functionality, featuring classical elements and trend-conscious products. In contrast to “Penfield Sportswear,Inc.,” which centers on its founding legacy and practicality, it serves to present an outdoor casual style.

A high-end line launched for Penfield’s expansion in Japan and Asia from Fall/Winter 2014, alongside the existing Blue Label. Designers well versed in European outdoor wear and street fashion were appointed, and the line was positioned to express Penfield’s worldview in a contemporary way. Rather than being a separate line in an accessible price range, it developed the brand’s functionality and fashion appeal in a more elevated direction.

A line launched in conjunction with Penfield’s 2017 rebranding in Japan. It used logos reminiscent of the brand’s founding period and vintage-style tags, adding practicality and functionality suited to modern life to designs grounded in the brand’s history. In contrast to White Line, which focused mainly on bags for urban living, it was positioned to foreground the brand’s heritage and outdoor roots.

A new Penfield line introduced for the Japanese market in 2017. It incorporates the logo name used when the brand was founded, combining designs that evoke the brand’s history and archives with practicality and functionality updated for contemporary life. Unlike White Line, which focuses on bags for urban living, it was intended to reflect the brand’s heritage in its apparel offerings.

A new line from Penfield announced for Japan in 2017. It adapted outdoor-derived elements into bags and other items for everyday use in urban settings, offering a different proposition from Heritage Line, which focused mainly on apparel. It was presented as a line that extended Penfield’s functionality for use in the city and for everyday carrying.

A line launched in conjunction with Penfield’s 2017 rebranding in Japan. Identified by its clean white tag, it focused primarily on everyday bags and accessories suited not only to outdoor use but also to urban life. Unlike the Heritage Line, which highlighted designs from the brand’s early years and its history, it was positioned as a subsidiary line emphasizing practicality for modern everyday life.