Penfield Black Label

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Overview

Penfield Black Label is a high-end line launched for Fall/Winter 2014 by Penfield, an outdoor brand founded in the United States in 1975. Under the supervision of a European designer well versed in outdoor and street fashion, it presented Penfield’s established brand identity in a contemporary way and offered apparel combining functionality and fashion. In Japan, Itochu Corporation entered into a sales agreement with Imoto Co., Ltd., and the line was distributed mainly through select shops.

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1 brands
Founded
1975
1975 Parent brand
PEN FIELD
Clothing

A line that expresses the brand’s worldview through a high-end approach.

A high-end line launched for Penfield’s expansion in Japan and Asia from Fall/Winter 2014,

A high-end line launched for Penfield’s expansion in Japan and Asia from Fall/Winter 2014, alongside the existing Blue Label. Designers well versed in European outdoor wear and street fashion were appointed, and the line was positioned to express Penfield’s worldview in a contemporary way. Rather than being a separate line in an accessible price range, it developed the brand’s functionality and fashion appeal in a more elevated direction.

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