Penfield White Line

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Overview

Penfield White Line is a Japan-focused line derived from the American outdoor brand Penfield. Yamato International launched it in 2017 alongside Heritage Line, initially focusing on bags. Drawing on the practicality and functionality of its outdoor heritage, it offers everyday bags suited to urban life. The parent brand, Penfield, was founded by Harvey Gross in Hudson, Massachusetts, USA, in 1975.

Concept

Products that express the pioneering spirit present since the brand’s founding—its “legacy”—while offering practicality and functionality optimized for contemporary life.

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1 brands
Founded
1975
1975 Parent brand
PEN FIELD
Clothing

A line offering bags for urban living

A new Penfield line announced for the Japanese market in 2017. It applied outdoor-derived

A new Penfield line announced for the Japanese market in 2017. It applied outdoor-derived elements to everyday items, including bags designed for use in urban life, and offered a different proposition from the Heritage Line, which centered on apparel. It was presented as a line that extended Penfield’s functionality to city use and everyday carrying.

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